ABX Switcher

Plugin Summary: ABX Switcher (A/B Testing for Gutenberg)

How it works?

1. Create an ABX Switcher block

   • Add the “ABX Switcher” block anywhere in your product description, homepage, or landing page.

   • Inside it, you can add one or more “ABX Variant” blocks.

2. Add your variations

   • Each “ABX Variant” can contain anything: product images, descriptions, pricing layouts, buttons, videos, etc.

   • For example:

     • Variant A → red “Add to Cart” button

     • Variant B → blue “Buy Now” button

3. Automatic rotation for visitors

   • When customers view the product, the plugin automatically rotates between your variants — one per page load.

   • Every reload (or new visitor) may see a different version.

4. Built-in analytics

   • Tracks views, clicks, average time on variant, and scroll depth per variant.

   • In the editor sidebar, you can view:

     • Totals (overall experiment performance)

     • Per-variant performance

   • You can also reset analytics at any time.

5. Optimization actions

   • Once you see which variant performs best (e.g., higher click-through rate or engagement), you can:

     • Keep the winner visible.

     • Hide or delete the losing variants.